Hi, I'm Carl!
I’m a product and strategy consultant based in Atlanta. After 15 years in corporate roles, I started W&CO to help clients define and execute product and business strategies, aligning vision with execution.
Throughout my career, I’ve collaborated with established companies and emerging ventures to deliver customer-focused, data-driven strategies. My work is rooted in achieving revenue growth and building strong product-market fit.
Today, at Woodruff & Co., I thrive on guiding leaders and organizations through a journey of strategic transformation, building impactful, customer-first products and strategies that last.
Where We Shine
Product Strategy & Growth
Guiding organizations through product strategy and execution to launch and optimize products that align with business goals. Driving adoption and engagement through go-to-market strategies, product improvements, and alignment with user needs. Helping companies scale products and services while maintaining operational efficiency.
Corporate Strategy & Org Transformation
Partnering with senior leadership to define and implement strategies that drive long-term success. Aligning values with strategic objectives to improve organizational efficiency and revenue growth. Optimizing org structures, operations, and technology to modernize businesses effectively.
Data-Driven Insights
Leveraging data to drive strategic decisions at every stage. Building analytics frameworks that uncover key metrics like user behavior, engagement, and performance trends, enabling teams to optimize not just product experiences but also broader business strategies and outcomes.
Companies We've Partnered With
We believe every client is a valuable, long-term partner.
What Our Clients Are Saying
“I’ve worked closely with Carl as part of the evolution of a global strategy. In addition to helping me achieve consensus across a variety of different stakeholder constituencies, he has helped to develop critical metrics and KPIs to help us measure the impact and success of our work. Working with consultancies can often depend on how well you work with someone. Carl not only brings critical thinking, intellectual curiosity, a product-centric mindset, but he was incredibly collaborative. I look forward to working with him on future initiatives.”
Steven Brooks
VP - IHG
“Carl’s strategic vision and leadership were instrumental in elevating our product strategy. He quickly grasped our business model and provided practical, specific recommendations on how to deploy generative AI to solve everyday challenges. His ability to distill complex challenges into clear priorities, align stakeholders, and drive meaningful execution made a significant impact on our team. He doesn’t just advise, he equips organizations with the tools and direction needed to turn strategy into results. I highly recommend Woodruff & Co. for any company looking to refine their approach and accelerate growth.”
Keagan Russo
President & CEO
CarAdvise
“Carl has been an incredible supporter, advocate, and advisor of our rapidly expanding business. Under his operational advisement we've successfully expanded our team from 15 to 75 people overcoming many of the growth challenges that came along the way. We've also refined our value prop, case studies, and sales process putting us on track to 3x our client engagements in a matter of months. We consider Carl a move forward partner for 2025 and would recommend him to other fast paced leaders looking to avoid pitfalls as they grow their team and clientele.”
Co-Founders
Ascend Consulting
"I didn’t know where to start with turning my idea into a reality. Carl stepped in as Chief Product Officer and clarified the path forward and also made the entire process feel manageable. He has been invaluable in helping me make confident decisions and stay focused on going to market."
Founder
Clubado